A letter of hope: Ashes – Campofrio


Food manufacturer Campofrio produced an emotional direct mail for its employees after its factory burnt down, reassuring staff that their jobs were safe.

Direct Mailing of Campofrio

The mailing consisted of two parts: a letter signed by the company Chairman and a brick made of ash.

The 894 bricks were made from the remains of the factory, a process inspired by a similar Roman construction method designed to make buildings more robust.

Employees were invited to lay their bricks on the site of the new factory, ensuring that they continued to feel supported and part of the community.

This campaign won a Cannes Silver Lion 2015.


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