Honduras is the most dangerous country in the world. 27 people die daily of a violent death.
People have lost hope in the future and are not saving.
Watch here how Banco Atlantida wanted to bring a message of hope for the parents of new borns.
Advertising Agency:Mccann, Honduras
General Creative Directors:Alvaro Noboa S., Juan Manuel Larco
Associate Creative Director:Alexandra Robles
Art Director:Germán Alvarado, Germán Alvarado
In House Chief Producer:José Velásquez
Account Directors:Marvín Durón, Eva Paz
Director:Alvaro Noboa S.
Executive Producer:Roberto Castillo
Post Production:Roberto Castillo