Danish creative team Casper Christiansen and Rene Schultz were looking for a job.
One way of getting noticed is having your work published in Lürzer’s Archiv. However, this is not easy.
The team created an identical replica of Archiv but filled the pages with their own work.
To personalise the mailing, they put a campaign on the front cover created by the creative director they were trying to reach.
The campaign was covered by many advertising magazines and blogs. And was written up in Lürzer’s Archiv.
Finally, the team landed the job they wanted – at Umwelt in Copenhagen.