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Land Rover – Role of aluminium

24/11/2014

Aluminum is the metal of choice for modern car manufacturers—it’s light, rust-resistant, and designed to better protect the people inside in case of a crash. The new Range Rover from Land Rover Deutschland GmbH is the first SUV in the world with an aluminum body.

For the launch in London, Land Rover reached out to German journalists with a special invite, created by Wunderman, made from aluminum. Seventy-three percent of the journalist who received the mailer attended the London premier.

land rover

source: caples.org

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