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The Poaching Phone


The brief was to find a way to capture the attention of some of the regions best creative talent, whilst at the same time demonstrate that they are a rather fun agency to work for.

They set out to expand the creative department, but hiring talent in the region is a constant struggle. Headhunters charge exuberant fees, so they did their homework and captured the attention of the region’s best talent using the ultimate creative recruiter – The Poaching Phone. Faux industry Self help books were personalised to potential recruits and demonstrated how they could advance their career with them. Inside each book, an ordinary phone was concealed in die-cut pages and programmed with only one contact, the ECDs number. They then sent it out to infiltrate Dubai’s top Ad Agencies. Within a week, they received the phone calls they were hoping for. A month later, they had 4 new members join their  creative family. In the end, they saved 97% of their projected recruitment costs with a simple phone.


Advertising Agency:FP7, Dubai, United Arab Emirates
Executive Creative Director:Paul Banham
Creative Director:Ali Mokdad, Paul Banham, Husen Baba
Art Director:Joseph Alipio, Husen Baba, Paul Banham, Ali Mokdad
Copywriter:Ali Mokdad, Paul Banham
Head Of Design:Ryan Atkinson
Design Director:Erol Salcinovic
Junior Graphic Designer:Laila Mokdad
Additional Credits:Adam Browning-Hill, Jacques Mulder, Ashraf Muhammad, Khalid Hamza
Guest Blogger

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