Branding - Caritatif - Direct Mail - Direct Mail - Objectifs - Online-Offline - Secteurs

Ink of innocence – CACJ


Up to 100.000 people in United States prisons are innocent. In many cases, DNA evidence that could prove their innocence is being ignored.

In order to promote fair access to DNA testing and put DNA directly in front people we took DNA from wrongfully convicted prisoners and turned it into ink. We then placed eye-level wild postings created with ink containing DNA evidence in high-traffic areas in major cities throughout the country, making their DNA evidence impossible to ignore.

Supporters were driven to a website where they could donate their name, and a letter written with DNA was sent to the governor on their behalf. The ink in our campaign didn’t just state these prisoner’s innocence , it could be used to prove it.
gevangen 4

gevangen 2

gevangen 3

gevangenen poster

Up to 100.000 innocent prisoners now have hope where there was none before.Over 8000 letters written with DNA evidence were mailed to the governor of California and donations rose upwards of 200%. The DNA evidence that can be used to set them free now has nationwide awareness, and DNA has been put directly in the hands of lawmakers who an exact change.

watch the case movie :


Guest Blogger

D'autres Cas :

Renforcer l’aura de votre marque à l’aide du Direct Mail

Continuer à lire

WWF Belgium – Families on the verge of extinction

Continuer à lire

Warner Music – 360° Shades

Continuer à lire
Tous nos Cas